Instagram Account Management in Dubai

What we run on your account each month

Management means the whole month leaves your desk. The work starts from your calendar, the launches, offers and seasons you already know about, and ends with a report on what it did. In between, the same team plans, shoots, posts and answers, so the account sounds like one brand rather than four freelancers.

Every month covers:

• A 30-day plan: every post, Reel and story for the month on one calendar, before anything is shot.
• A content day in one of our six themed sets in Al Quoz, or at your salon, clinic or venue.
• Publishing: posts, Reels and stories go out for you, in English, Arabic or both.
• Daily engagement: comments, plus polls and questions in stories between posts.
• Paid campaigns on Instagram and Facebook when the month calls for them, run alongside the content.
• A monthly report with what to change next month.

The first month, step by step

Nothing goes out on a guess. The first month runs in five steps:

• A free content audit: we look at the account and say what we would change first.
• Strategy and the 30-day plan: the month on one calendar before anything is shot.
• The content day: in the studio or at your venue, with the shot list fixed in advance.
• Posting, stories and engagement: published for you, with stories, polls and questions between posts.
• The first monthly report, with the figures and what changes next.

Reels, carousels and stories: the mix

Each format does a different job, and the plan gives each its share. Reels are built to travel beyond your followers. Feed posts and carousels hold the product, the price and the detail people come back for, and they make the grid look like one brand to a first-time visitor. Stories keep the followers you already have: polls, new arrivals, questions and the shoot behind the scenes. No format carries the month alone: in Kyatic's first month the feed posts drew 63.7% of the views and the Reels 21.7%.

A salon's month is built around the services it wants to fill, a clinic's around its treatments, a fashion brand's around its next drop. As one real example, Kyatic's first month came to 15+ posts, all shot in the studio, plus 8 Reels and 30 stories.

Every Reel gets a hook written for its first second and a short script, and is cut vertical, 9:16, with the text on screen burned in for people who watch with the sound off. Reels production explains how they are planned with the rest of the calendar and shot in batches.

Growing reach from non-followers

Followers are a slow number. The share of your reach that comes from non-followers says whether Instagram is showing the account to new people at all, which is how a brand grows. You can find it in Instagram's Insights.

For Kyatic it went from 13.2% to 28.8% in the first month: more than one account in four that saw the content came from outside the existing audience. The month behind it had 8 Reels in trending formats for a fashion audience and a steady rhythm of posts and stories.

Reach beyond your followers is one of the checks in the free Instagram audit, and the audit checklist explains it along with the other 24, so you can see where your account stands before anything changes.

A report you can actually read

Once a month you get what went out and what it did, in four figures: views, accounts reached, interactions, and the share of reach from non-followers, with what we would change next month.

Kyatic's first month, as reported: 10,442 views, 791 accounts reached, 242 interactions and 28.8% of reach from non-followers. The case study shows the figures in full.

What a report like this should show, part by part, is in our guide to the monthly social media report, with a free template you can fill in yourself.

What it costs

Monthly management is not priced on this site yet; ask on WhatsApp for the figure. The free audit is the usual first step, and it costs nothing. If you are comparing agencies, here are 12 questions to ask before you sign, and a free social media brief template to send them all the same facts.

The parts of the work with published prices: studio time from AED 320 + VAT per hour if your own team shoots, production packages from AED 800 + VAT for a one-off shoot, and creator-led UGC from AED 4,400 + VAT.